I Will Tell You The Truth About Social Media Marketing Tips For Small Business In The Next 60 Seconds.
I Will Tell You The Truth About Social Media Marketing Tips For Small Business In The Next 60 Seconds. In short, social media serves marketing users and organizations in three ways:
Social Media |
1. Communication
Marketing is about building relationships - relationships start with communication. New web tools such as blogs, microblogs (Twitter), social networks (Facebook, LinkedIn, Ning), podcasting (BlogTalkRadio), video distribution (YouTube), tools for event coordination (Meetup) and wikis (Wikipedia) for sharing with photos (Flickr, Photobucket) and product review sites (epinions.com) allow small businesses to communicate, educate and share information directly with their current and potential customers.
Content in blog posts, audio, video, comparison/review pages, tweets, and social media posts helps share information less formally, building knowledge and factors of trust and the confidence factors that get the shot influence. Make a decision. Content is no longer just text. Small businesses can use audio or video for a "Show Me," and a "Tell Me" to make communication a more interactive whole.
The direct communication distinction of social media serves and supports small businesses by attracting the people you want to win over directly and by enabling direct communication. Social media turns touch into the conversation so that small business owners can exchange ideas, receive feedback, and connect with their target markets on an equal footing.
2. Cooperation
When small businesses empower their target consumers, they feel empowered. When your target market feels powerful, they trust you, buy from you, and stick with you. Cooperation in social networks turns consumers into “prosumers.” In the age of social media prosumers, it is people (not companies) who create, shape, or break buying habits.
Small businesses can encourage collaboration for marketing by creating their communities and joining communities. This way, they can listen and connect with their target customers and create a free forum to unite their market. Collaboration = Marketing Acceleration.
Social media collaboration tools like review pages, video sharing sites, blogs, wikis, and more. Allow users to self-serve, collaborate, and potentially sponsor your small business. Social media works as a marketing tool because people are more likely to trust their colleagues than companies.
The power of mass collaboration serves and supports small business owners in other ways. By harnessing/creating valuable collaboration options, people can be brought together to share ideas, share information, and help each other, and support relationship growth. Eliminating the separation between business and customers can destroy elitism and strengthen the marketing brain.
3. Entertainment
The most crucial reason social media works as a marketing tool is: because it's fun. People want to jump in, have a voice, be heard, and have fun. Small business owners need to be where their target markets are. These days, the masses are on Facebook, Ning, Twitter, Linkedin, Photobucket, YouTube, and more because of its entertainment value.
Do you remember Will It Blend? Blendtec campaigns? You were a perfect example of social media marketing in brilliant action. The videos were relevant because they introduced the product, were entertaining (they paired an iPhone!), And they were viral! People can easily share the fun with friends by sharing widgets on social networks.
You cannot invest a dollar amount in a free promotion. The way that social media stores data like an "interactive Rolodex" is also an entertainment factor. Sites like Facebook and LinkedIn are becoming "new databases" because they are fast, easy, and fun. Users are more likely to update their Facebook and LinkedIn information than a sterile address book because it's fun.
Small business owners use the entertainment factor of social media to build their online database of contacts and connections, to be visible to potential customers, and to get known in creative ways like YouTube videos.
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